Living tissue like the skin experiences a reduction in new cell generation over time, a slower recovery from damage, and undergoes aging. Until now, skincare has focused on anti-aging to prevent the aging process. However, the next generation of skincare management is about reverse aging.

By focusing on the fundamental cause of skin aging, which is the decrease in new cell generation, supplying skin cell growth factors can turn back time for the skin, revealing its original beauty and elasticity. EGFOLOGY, the world's first active EGF cosmetic brand, has been highlighted as a next-generation aging care solution, winning five awards at the world cosmetics expo and emerging as a leading brand specializing in reverse aging